Privacy policy.

Cookies, interactive tools and analytics

Use Cookie settings on any public page to accept, reject or change your choices. Website analytics and interactive tools have separate switches and are off until you enable them. We rely on your consent for optional analytics. Google Analytics does not load or receive analytics requests before you accept it. Closing the notice does not give permission. Rejecting analytics does not prevent you from using tools, browsing or sending an enquiry.

Cookies are small records saved by your browser. We use the following cookies and browser storage:

• Your choices: vd_site_consent remembers the consent version, your choices and when you saved them for 180 days. Visits do not extend that period. It is also needed to remember a rejection. Tab storage named vd_site_notice_dismissed keeps the current version of the notice hidden until the tab closes; Cookie settings can reopen it. Security and account-session storage is used when you explicitly sign in or request those services.
• Google Analytics 4, if allowed: _ga and _ga_* contain identifiers that distinguish browsers, visits and sessions. Their lifetime is limited to the time remaining on your analytics choice, up to 180 days, without being extended by each visit.
• Our own demo analytics, if allowed: vd_analytics_visitor is a signed cookie lasting 30 days. Tab storage named vd_demo_card_view:… helps avoid counting the same demo-card view twice during a browsing session.
• Interactive tools, if allowed: vd_demo_visitor is a signed cookie lasting 30 days. It supports daily demo allowances using hashed visitor and IP identifiers. ElevenLabs provides AI conversations and Cal.com provides embedded booking; these integrations load after you enable interactive tools and may use storage needed to operate. See ElevenLabs privacy information and Cal.com privacy information.

If you turn off interactive tools, AI conversations and embedded booking are unavailable. Turning them off reloads the page to end active embedded sessions. You can still browse and use the contact form. Email marketing is a separate, optional choice.

Earlier analytics choices covered our demo counts only. We keep your interactive-tools preference and any unexpired analytics rejection. An earlier analytics acceptance does not enable Google Analytics: we ask you to choose again for the expanded measurement described below.

Withdrawing analytics permission stops future collection. We then attempt to expire our first-party analytics identifier, clear demo view markers in this tab and remove Google Analytics cookies that this site can access; browser restrictions may prevent deletion. If Google Analytics was active, the page reloads to stop its loaded code. An expired choice no longer authorises collection. Previously collected records follow the retention periods above and below; withdrawal does not itself erase those records. If cookies are blocked, we may be unable to save a choice or enable tools that need them. You can also clear cookies and site data in your browser.

Our hosting and security services still process technical requests needed to deliver and protect the website. Forms you choose to submit are processed for that request. Newsletter retry information, including the email address and request reference, is kept in tab storage until submission succeeds or the tab closes; this is separate from analytics.

Traffic and journeys: what we measure

With analytics enabled, we use Google Analytics 4 to understand which sources bring visitors, which pages and products interest them, and where they stop before taking a next step. Collection runs on the public Valdris website, not local development, preview hosts or administrative and account routes. Activity from before you gave permission is not replayed. Consent choices, blockers and browser restrictions mean the reports do not include every visitor or every action.

• Visits and page use: public pages viewed, referring websites, approved campaign labels, visit and session information, engagement time, browser and device information, and approximate location. A scroll event can indicate that a visitor reached about 90% of a page; it does not establish that they read it.
• Products, pricing and links: recognised product and navigation links, a pricing section entering view, selected service or plan labels, and email, phone or booking links being activated.
• Forms: when the contact, audit-report or newsletter form first comes into view or is used, when someone begins interacting, a validated submission attempt, and a validation or request failure. These events use form and error-type labels, not the text entered or an error message.
• The Admin Audit: the first answer selection, progress through its ten steps, completion of the assessment and an accepted report request. Analytics events do not include the answers, scores or result category.
• Demos: a demo card viewed, a demo opened, a successfully connected conversation and that conversation ending. A connection or ending does not show that a business task succeeded.
• Work-page films: deliberate playback of the Clubable and BrickStack videos, watched milestones at 25%, 50% and 75%, and the end after near-full watched coverage. Seeking or replaying the same part does not add watched coverage. Decorative or automatically playing videos are not included in these film events.

Clicks, attempts and accepted requests mean different things. An email, phone or booking click shows intent. A booking handoff opens Cal.com; it does not confirm a booking. A form submission event records an attempt. We record an accepted enquiry, report request or newsletter request only after the website confirms acceptance. An accepted request does not prove email delivery, a confirmed newsletter subscription, a qualified lead or a sale. A report request can be accepted while delivery to that address is paused. We do not record confirmed purchases or payments through this website analytics setup.

Journey events use predefined labels such as the form, demo, film, page area, audit step, service or plan. Our custom journey events do not send the names, email addresses, phone numbers, form answers or messages you enter. They also exclude audit answers and scores, conversation text and voice audio. Information deliberately sent through forms and conversations is still processed to provide those services, as described in the other sections of this policy.

Page addresses sent to Google Analytics have query strings and fragments removed. Separately, we retain permitted campaign labels for source, medium, campaign and content, and recognised service or plan selections, to understand how a visit led to an action. Referring sites outside Valdris are reduced to their origin, such as the website domain; references from within Valdris use cleaned page paths. We do not send a customer or account ID to Google Analytics or configure identity linking between Valdris and brendantack.com. The analytics cookie and session identifiers still distinguish activity within this setup, so this measurement should not be treated as anonymous.

Providers and retention. Google supplies Google Analytics. Google Signals, advertising personalisation and advertising storage are disabled. Google Analytics user-level and event-level retention is set to two months, without resetting that period on new activity; aggregated reports can remain available longer. These data-retention settings are separate from the 180-day cookie and consent limits. Google also processes the technical requests needed to provide analytics. See Google’s privacy policy, Google Analytics privacy information and Google’s retention explanation.

Our separate first-party demo records contain card viewed, demo opened, conversation started and conversation completed, with the demo name, page area, timestamp and hashed visitor, IP and event identifiers. Here, “conversation completed” means the connected conversation ended. These records contain no transcript, message, name, postcode or work-order content. The retention routine removes records older than 90 days when demo analytics requests are processed. These records are separate from Google Analytics data and from the short-lived records needed to run a demo.

Information we collect

In addition to the optional analytics described above, we process information you deliberately submit: contact and enquiry details, diagnostic responses and report requests, newsletter requests, booking information, and what you choose to share with the AI assistant. The information needed to fulfil one of these requests is separate from the restricted event labels used for website analytics.

AI assistant

You can use the Valdris AI assistant by voice or text. ElevenLabs processes the conversation to provide the assistant. Audio is not saved for new assistant conversations. Conversation transcripts and related technical information may be retained for up to 30 days for follow-up, service quality, and security.

The assistant sends your contact details and an issue summary to Valdris only after you explicitly agree. Consented enquiries are processed through n8n and stored securely so we can respond. If you choose to book a call, booking details are processed by Cal.com. Please do not share passwords, payment-card details, health information, confidential client records, or other sensitive information with the assistant.

Optional demo marketing updates

At the beginning of each agent demo, we ask whether you would like Valdris email updates, news and offers about our AI and automation services. This choice is optional and separate from using the demo. If you opt in, we store the name and email you enter, which demo you used, the consent wording and version, and the date of your consent in our UK-hosted Supabase database. We rely on your consent for this email marketing. Your real contact details are collected through this form and are not passed to the demo AI agent.

If you continue without marketing, the form does not submit or save your name or email. Fictional contacts used inside the demo are not added to the marketing list. We retain opted-in contacts while the subscription is active and review them periodically. You can withdraw consent through the preference link shown after signup, the unsubscribe link included in marketing emails, or by emailing support@valdris.net. Withdrawal stops future marketing exports; we retain the minimum suppression and consent history needed to respect your choice and demonstrate the record. Ask us for access, correction or deletion at any time. Marketing signup rate-limit records contain only a hashed technical identifier and are removed after one day.

Interactive agent demos

Maya demonstrates one fictional London hotel booking, including optional reservations, arrival transfers and a sample hotel bill. Nora answers an outside customer’s invoice-payment call using published sample references and contact details. Theo uses a fictional calendar, previous meeting notes and sample business updates. Clara demonstrates a fictional aircraft charter enquiry under the Aveline brand. Bookings, payments, receipts and outgoing calls are simulated. The interactive walkthrough runs in your browser; refreshing or resetting it starts new sample records. When voice is connected, a short-lived session keeps the sample workspace in sync with the conversation. Do not share real card numbers, security codes, bank credentials, private contact details or confidential meeting notes.

Earlier fictional demo agents represent Copper & Clay Heating, Harbour & Pine Kitchens and Field & Found Property Care. Their records and actions are synthetic. For Nora, use only the published synthetic project references and last names, a first name or alias, and a short non-sensitive issue description. For Theo, use only the published work-order reference, matching four-digit demo engineer code and fictional closeout notes. Do not enter real customer details or payment information, and do not upload documents to any demo.

A signed usage-limit cookie and privacy-preserving hashed technical identifiers enforce the daily allowance. We do not store the conversation transcript in the Valdris database. Demo session access expires after 45 minutes. Short-lived demo sessions are removed after seven days and synthetic action events after two days. ElevenLabs processes each live conversation under that demo agent's zero-retention configuration, with voice recording disabled.

How we use it

To send your report, respond to enquiries, improve the website, deliver consulting services, and operate and protect the AI assistant. We retain enquiry records only for as long as they are needed for those purposes or to meet legal obligations.

Contact

Email support@valdris.net for deletion, access, or privacy questions.